Lewis Carroll often coined new words.Uffish, frumious, burbled, and mimsy are some of his many creations that combine common words together to better serve his purpose. In publishing today we have realised this fact and so employ many different aspects from advertising, videos, social media and merchandise, to better convey the idea of the book to potential readers.
Apparently body sprays are making a come back. Not too sure about developing any immediate plans to stock up, however, I am fine with enjoying it's advetising campaign. Books sell people.
Grimm Tales: For Young and Old
Philip Pullman has chosen 50 of his favourite Brothers Grimm tales and put them in this beautifully designed book. The paper sculptures on the cover are designed by Cheong-ah Hwang and animated into this book trailer by Matthew Young. I love the idea of using paper sculptures to advertise a book. I'd try to re-create something like this myself if I was even remotely talented with a pair of scissors - which I’m not.
Very Pink by Impulse
Apparently body sprays are making a come back. Not too sure about developing any immediate plans to stock up, however, I am fine with enjoying it's advetising campaign. Books sell people.
The Joy of Books by Type Bookstore
This stop animation movie went completely viral on Twitter and was even passed around the inbox's of many publishing companies.The stop motion animation of dancing books over a night at the store really does bring joy to any book-lover.
